The last of the Coca-Cola Creations for 2022, the just-released new flavour claims to taste like dreams and surrealism
Released in the United States and Canada, the fourth and last of the Coca-Cola Creations for 2022, Dreamworld promises to extend beyond fan fantasies. According to a press release, it “bottles up the technicolor tastes and surrealism of the subconscious with an invitation to savor the magic of everyday moments and dream with open eyes.”
In Dreamworld, the taste of Coca-Cola is infused with vibrant flavour notes that evoke the boundless creativity of the human imagination.
In a statement, Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit, said, “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
Image: Instagram/@lynn_ designer
There have been four Coca-Cola Creations this year, of which Dreamworld is the last. The first three Creations have been Coca-Cola Byte (inspired by gaming and the metaverse), Coca-Cola Starlight (offering fans a taste of outer space) and a collaboration with Grammy-nominated music artiste Marshmello (above). Revealed Chase Abraham, Senior Creative Manager, Coca-Cola North America Operating Unit, “Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space… Dreamworld flips this script by inviting fans to look inward at the infinite possibilities of the mind.”
Coca-Cola Dreamworld is more than a drink. The launch also comes with a suite of immersive digital activations. A fan can scan a Dreamworld package on their mobile to access the Coca-Cola hub to enjoy an augmented reality music experience that has been created in collaboration with Tomorrowland and to download an exclusive digital fashion collection inspired by Dreamworld via a partnership ith DRESSX, and other experiences.
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